Behind the Brand

Joyful piggyback moment — confidence to smile

The Professor Who Bottled Enamel: 25 Years of A...

In the 90s, toothpaste innovation meant new stripes. In a Tübingen lab, Prof. Dr. Rainer Hahn asked a better question — and liquid enamel was born. The full story.

The Professor Who Bottled Enamel: 25 Years of A...

In the 90s, toothpaste innovation meant new stripes. In a Tübingen lab, Prof. Dr. Rainer Hahn asked a better question — and liquid enamel was born. The full story.